In the world of business, marketing is elevated above everything else because of the significant impact that it can have on the growth of any business. Today, marketing tools of various kinds have been introduced for purposes of streamlining the promotion of products and services. But, the reliability of each marketing method obviously varies depending on a number of factors. Today, television advertising is regarded as one of the most viable marketing tools. This can be attributed to the numerous benefits that are associated with it as highlighted in the passage. You can realise your desired marketing goals if you take advantage of the power of television marketing.
Companies that recently did away with television marketing are making losses
This is perhaps one of the most notable indicators of the importance of television marketing. A good number of companies that chose to shun away from television marketing are now registering mind staggering losses on a daily basis. The truth is that they could have avoided such losses if they chose to stick to the use of television marketing. A recent research conducted by many reputable researchers was able to reveal that 73 % of the total number of companies that had chosen to switches to other marketing platforms such as digital and paper media marketing had lost a collective $ 94 million in sales. According to TiVo, the organisation that was spearheading the research, each of the 11 companies that had seen the need to shift from television advertising invested a total of $3.1 million on other advertising methods and registered a decline in earnings worth $ 8.6 million. This is a result that the companies could have avoided if they had stuck to the television advertising platform. Television advertising may not be a perfect advertising tool, but it is certainly one of the most reputable platforms for advertising based on the findings of the research.
Advertising on television compared to digital marketing
Although there are numerous advertising platforms that are in existence today, only a few can match up to television marketing. One of the few advertising tools that are used extensively today is digital marketing. This is the only marketing tool that is good enough to compete favourably with television marketing. But, it is not as reliable as television marketing. The research results indicated earlier can attest to this. Not even the companies that switched to digital marketing were able to realise the results they had hoped to see. As a matter of fact, they lost so much that they even saw the need to go back to television marketing. Technically, this can be attributed to the fact that television is able to capture much wider audiences compared to digital marketing platforms.
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