Online video advertising has continued to be popular. This can be attributed to the numerous advantages that are associated with it. In particular, it is one online marketing tool that can be used to promote products and services quite easily. But, in the world of marketing products and services, names of marketing tools do not matter. Rather, the marketing results associated with specific marketing tools are the ones that matter. Therefore, there is no need to continue funding a marketing tool that is not producing your desired results. If you are using online video advertising and you want to know whether it is yielding your desired results or not, you can take advantage of the following techniques.
Identify your primary marketing goal
The best way to gauge the performance of your marketing tool is to ascertain your marketing goal. This can be done by learning more about your audience. Once you have fully understood the nature of your audience, you will know what kind of advertising will be appropriate to generate your desired results. Today, internet marketing experts agree to the supposition that almost all audiences fall into one of the three categories; ready to act, hardly know anything about the product and an audience which is very familiar with the product. It is pertinent to identify the nature of your targeted audience before you can proceed to use a certain method to analyse the performance of your marketing tool.
Identification of key point indicators or KPIs of a specific marketing goal
once you have identified the goal of your marketing tool, you can proceed to look at the KPIs of the marketing goal that can help you to ascertain the viability of your marketing tool. Today, there are numerous KPIs that are used to ascertain the viability of a specific marketing tool. The use of a chart such as the one indicated below can prove to be a perfect idea since it shows you exactly what tool you are using to market your products and services and the results you are getting following the use of that marketing method.
Use the tools to analyse your KPIs
After identifying the KPIs that you are supposed to be looking at, you can proceed to analyse them to see whether your marketing tool is yielding your desired results or not. Three tools are generally used to analyse online television campaigns on Youtube: Youtube analytics, adWords reports and Brand lift. You can also use Google Consumer survey if you want to go beyond the use of the three tools above. In Youtube analytics, you can learn about your audience’s watching time and the number of clicks per viewer. Brand Lift helps you to measure the impact of your online television campaigns on your targeted audience, while Adwords reports help you in much the same way that Youtube analytics does. After analysing the performance of your online television campaign, the next step is to figure out how you can enhance the efficiency of your marketing tool and realise your desired results.